Smirnoff: Welcome to the Fun% by 72andSunny

Agency: 72andSunny
Client: Smirnoff
Date: Aug 2018
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Actor Ted Danson is the keystone of a new and rather quirky campaign for Smirnoff vodka, starring alongside actor and author Jenna Fischer, LGBTQ television personality Jonathan Van Ness, LGBTQ advocate and actor Laverne Cox and comedian and actor Nicole Byer.

The diverse group anchors a new creative campaign entitled ‘Welcome to the Fun%’ that celebrates good times and, apparently, colorful parties with some bold personalities, in an effort to show that Smirnoff is American made and affordable.

Also, at the end of August, Smirnoff is rolling out a series of out-of-home advertisements in New York, Chicago and Los Angeles, as well as content on the brand’s social media platforms, featuring Chopped judge Chef Amanda Freitag, Instagram and YouTube star Toddy Smith, plus-size fashion designer Gabi Gregg, and celebrity drag queen and reality TV star Alyssa Edwards.

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