Seventh Generation: advert-body-1 by 72andSunny
- Location:
Actress, comedian and SNL alum Maya Rudolph is currently starring in a new campaign for eco-friendly household products company Seventh Generation. The campaign, called ‘Come Clean,’ was created by 72andSunny’s New York office and is the first work the agency has created for the Seventh Generation since winning its business last year. In the funny spots, the ‘Bridesmaids’ star pokes fun at both herself (“Surprise, I do my own laundry sometimes”) and the strange names, smells and dyes that can be found in common household cleaning products. The spots promote Seventh Generation's "100% clean, zero percent toxic" products.
Credits
Managing Director: James Townsend
Executive Creative Director: Guillermo Vega
Director of Production: Lora Schulson
Director of Strategy: Tim Jones
Creative Director/Designer: Wei Wei Dong
Creative Director/Writer: Matthew Carey
Designer: Rob McQueen
Writer: Matt Vitou
Executive Producer: Kerli Teo
Sr. Producer: Ryan Chong
Strategy Director: Marshall Ball
Sr. Strategist: Jennifer Lewis
Strategist: Carol Chan
Group Brand Director: Marianne Pizzi
Co-Brand Directors: Brittni Hutchins & Lauren Smith
Brand Manager: Jonathan Weiss
Interactive Producer: Vishal Dheiman
Jr. Art Producer: Brigitte Bishop
Business Affairs Director: Julie Balster
Business Affairs Manager: Marissa Burnett
Jr. Business Affairs Manager: Laura Fraser
Production Company: Pretty Bird
Director: Matt Piedmont
Executive Producer / Vice President: Ali Brown
Producer: Bernard Rahill
Editor: Patrick Colman
Assistant Editor: Andre Castiglioni
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer: Penny Ensley
VFX Production Company: Method NY / Company 3
Executive Producer: Angela Lupo
Sr VFX Producer: Heather Saunders
Lead Flame: Tom McCullough
Colorist: Tom Poole
Sound Design & Mixing Credits: Nylon Studios NY
Sound Engineer: Rob Ballingall
Sr Producer: Halle Petro
