The past six weeks have turned the world upside down and forced changes in consumer behavior as people seek out how to create a new normal amid a global health crisis that has kept most people at home
Pinterest has reported record usage and engagement around the world. The blog reveals searches on Pinterest are up 55% vs. the same time last year, helping Pinners find inspiration on billions of queries. New board creation is also up, by nearly 45%.
The platform has also launched wellbeing.pinterest.com, which pulls relevant exercises from compassionate search. Pinterest created the new page because of a rise in searches like “stress relief” and “stress quotes,” which tripled shortly after the pandemic hit the US. These curated, guided activities were created with the help of emotional health experts at Brainstorm, the Stanford Lab for Mental Health Innovation, and with advice from Vibrant Emotional Health and the National Suicide Prevention Lifeline.
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