The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Agency: 72andSunny
Client: NFL
Date: Feb 2021
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Reusing past speeches of legendary head coach Vince Lombardi, the NFL is championing equality this Super Bowl LV, using CGI to bring him back from the dead.

Directly before kickoff, the spot saw Lombardi walking the streets of today's America, wearing his iconic fedora, and speaking about man's ability to unite and overcome obstacles, regardless of background, race, creed, or sexual orientation. It arrived alongside 'It Takes All Of Us'' voiced by NFL star LaDainian Tomlinson, to use words from the NFL family through yesterday and today to help send the NFL into tomorrow.