Managing finances can seem daunting and many consumers find themselves stuck in a cycle of inertia that prevents them from exploring their options. Marcus by Goldman Sachs wants to put an end to this and motivate consumers to take control of their finances, and to promote its services, it has brought in a middle-aged suburban dad type to literally sing its praises.
Marcus is debuting a new creative campaign in partnership with 72andSunny New York, aiming to tackle consumer relationships with money and show that ‘You Can Money.’ The musical films humorously showcase the confidence gained by consumers who have taken control of their own finances with the help of Marcus. In ‘Capable Dad,’ the main character is in his house singing that, because of the higher interest returns he gets, he can do things he wants, like rewire the bathroom or be a dentist for the dog, or weld a sidecar to his motorcycle. In ‘Porch Contest’ the dad sings of earning more than his neighbor, if there was such a competitive streak among the two.
Creative Agency: 72andSunny New York
Director: David Shafei
Editorial: Mackcut - Erik Laroi (editor) and Danielle Minch (assist edit)
Post Production / VFX: Method Studios NYC
Composer: Will Canzoneri
Music Supervision: Buzzy Cohen
Co3: Tim Masick
Mix and Recording: Sonic Union
Engineers: Stephen Rosen and Rob Ballingall
OOH & Print Production: Hecho Studios