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Marcus by Goldman Sachs: Are you getting burned by your bank? by 72andSunny

Agency: 72andSunny
Date: Feb 2020
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The new campaign for Marcus by Goldman Sachs is grounded in research from Marcus revealing that 60% of Americans don’t know the APY on their savings account.

The creative leverages tongue-and-cheek language to portray a powerful message in a way that’s easily digestible for the brand’s sophisticated, tech-savvy audience

The brand character will serve as a catalyst for Marcus to speak to its audience in a way that’s intelligent and approachable, but leans on humor to break through the noise.

The creative nods to the brand’s relationship with Goldman Sachs and the firm’s 150 years of financial expertise.

The campaign will appear across the country on television, print, radio, digital and social media.

The campaign is a continuation and further iteration of the brand’s 'You Can Money' campaign, which was introduced in March 2019, and uses humor to break through and help consumers understand how their money could work hard for them with Marcus by Goldman Sachs.

Credits

Client: Marcus by Goldman Sachs

Creative Agency: 72andSunny New York

Production Co: Sweetshop

Director: Damien Shatford

Editorial: Arcade Edit

Editor: Dave Anderson

Post Production / VFX: Method Studios NY

Colorist: Tim Masick

Mix and Recording: Sonic Union

Engineers: Stephen Rosen

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