The new campaign for Marcus by Goldman Sachs is grounded in research from Marcus revealing that 60% of Americans don’t know the APY on their savings account.
The creative leverages tongue-and-cheek language to portray a powerful message in a way that’s easily digestible for the brand’s sophisticated, tech-savvy audience
The brand character will serve as a catalyst for Marcus to speak to its audience in a way that’s intelligent and approachable, but leans on humor to break through the noise.
The creative nods to the brand’s relationship with Goldman Sachs and the firm’s 150 years of financial expertise.
The campaign will appear across the country on television, print, radio, digital and social media.
The campaign is a continuation and further iteration of the brand’s 'You Can Money' campaign, which was introduced in March 2019, and uses humor to break through and help consumers understand how their money could work hard for them with Marcus by Goldman Sachs.
Client: Marcus by Goldman Sachs
Creative Agency: 72andSunny New York
Production Co: Sweetshop
Director: Damien Shatford
Editorial: Arcade Edit
Editor: Dave Anderson
Post Production / VFX: Method Studios NY
Colorist: Tim Masick
Mix and Recording: Sonic Union
Engineers: Stephen Rosen