In the short form film, 'Sleep on it, America with Neal Brennan,' mattress brand Tuft & Needle partnered with creative agency, 72andSunny Los Angeles to issue a wake-up call for sleep, connecting America’s chronic sleeplessness to our increasingly debatable decision making.
Comedian Neal Brennan was tapped to host the film, roasting America’s most talked about choices of 2019 — from the failed storming of Area 51 to the overnight craze around the face-aging app associated with Russian data breaches.
'Sleep on it, America with Neal Brennan' will air on social and will kickoff a weeklong social campaign inviting people to share their own questionable decisions on Twitter (#sleeplessdecisions @tuftandneedle) for a chance to win a free Tuft & Needle mattress.
Client: Tuft & Needle
Creative Agency: 72andSunny Los Angeles
Production company - Imposter
Director - Stephen Feinartz
Editorial - Hecho Studios
Editor - Thomas Macvicicar