In their first work with 72andSunny Los Angeles, StubHub’s humorous ‘Be There’ campaign centers around the emotional connection people gets from attending live concerts, sporting events and theater. Utilizing a star-studded cast, each celebrity appears in unexpected circumstances and inspires fans to seize the opportunity to watch them live. The spots highlight how just a few easy clicks on StubHub get people into events that create memories for a lifetime.
In ‘Sommelier’ musician Future appears to a diner and starts pouring wine, telling him that his girlfriend deserves better than an ankle bracelet, like tickets to his sold-out show which he can get on StubHub. Running back Todd Gurley sits across from a woman at a pottery class, encouraging her to get tickets to his next Rams game so she can see him score a touchdown. Baseball player Albert Pujols is seen making keys at a hardware store, telling the customer that his father misses him and that he should take him to a Dodgers game, with tickets conveniently found through the StubHub app.
The campaign includes radio, out-of-home, digital and 30-second campaign films directed by Stacy Wall that will air in select markets including Philadelphia, Houston and Atlanta.