Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

NFL: We're All Rivals Here by 72andSunny Los Angeles

Client: NFL
Date: Aug 2019
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Inspired by this year’s Thursday Night Football match-ups that are packed with historic division rivalries, the NFL worked with real fans across the country to showcase the fire and passion they have for their teams.

In the new campaign, 'We're All Rivals Here,' a combination of traditional casting calls, call-outs by NFL teams and social media outreach were used to find authentic fans. During the production, fans were filmed simultaneously allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter.

The NFL also enlisted lifelong New York Giants fan and renowned director, Peter Berg (who directed the NFL’s Super Bowl spot, 'The 100-Year Game') to direct the films. Berg was just as much a fan as the actual cast, and even sparked debate from behind the camera.

Created for the NFL by its advertising agency 72andSunny Los Angeles, 'We're All Rivals Here' airs on broadcast today and new films will roll out ahead of the ongoing matchups, during the regular season.

Credits

Client: The National Football League

Agency: 72andSunny Los Angeles

Director: Peter Berg

Production: Film 47

Editing: Arcade

Music Company: Butter Music and sound

EP: Annick Mayer

Producer: Stone Irr

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