Match.com: Let's Make Love by 72andSunny Los Angeles
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In its first work with global creative agency, 72andSunny Los Angeles, Match enlists Rebel Wilson, who is confident enough to call BS on the world of modern dating.
In the new campaign, 'Let’s Make Love,' Wilson hosts a podcast-like show where she puts bad dating behaviors (unsolicited pictures, ghosting, getting “zombied”) on blast while helping daters who are ready for more move on from the frustrations modern dating can bring. Through her empowering and optimistic, yet relatable point of view, she encourages singles to embrace their feelings, get a heart on, and find love on Match.
“Dating shouldn't be a numbers game - or any game at all - it should be about finding your number one partner. So I’m teaming up with Match to start talking about real feelings, real commitment and treating each other like the amazing effing people we are! So for all you hopeful daters out there looking for your person, join me in flipping the script on dating today and let’s make love...some real love," said Wilson.
Credits
Client: Match
Agency: 72andSunny Los Angeles
Production: Caviar
Director: Neal Brennan
Editorial: Cut+Run
Editor: Frank Effron
Music: Mean Machine
Post / VFX: The Mission