Agency: 72andSunny
Date: Apr 2017
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72andSunny has created an animated video called 'An Inconvenient Tooth' for Hello Products, a company that makes "naturally friendly toothpaste that uses effective, thoughtful ingredients." In the video, an animated tooth named Toothy explains that many toothpaste brands use artificial sweeteners like saccharin and synthetic dyes in their pastes. Since Hello Products only uses natural sweeteners like stevia and ensures that everything they make is vegan and not tested on animals, Toothy encourages health-conscious teeth brushers to make the switch to Hello.


Executive Creative Director/Partner: Matt Murphy

Creative Director: Garrett Jones

Sr Designer: Andy Lam

Sr Writer: Peter Hughes

Strategy Director: Maria Galleriu

Strategist: Emily Pfitzinger

Brand Director: Danielle Gard

Brand Manager: Nai Gregory

Executive Producer: Zeynep Taslica

Producer: Isaac Karsen

Partnerships and Legal Director: Kallie Halbach

Partnerships and Legal Manager: Christopher Profeta

Production Credits:


Production Company: Hornet

Director: Andy Baker

Executive Producer: Hana Shimizu

Head of Production: Sang Bae-Jin

Producer: Desiree Stavracos & Cathy Kwan

Development Producer: Kristin Labriola

Storyboard Artist: Dan Shefelman

Editor: Anita Chao

Lead Animator: Mark Pecoraro

Lead Designer: Andy Baker

Designer: Andy Baker & Peter Sharp

Animators: Benjy Brooke, Blake Patrick, Harry Teitelman

Cleanup Animation: Charlie Lane-Bush, Jamie Hobbs, Elena Manetta, Lauren Schmidt

Music & Sound Design: Antfood

Mix: HECHO EN 72

Engineer: Jeff Fuller

Producer: Whitney Fromholtz, Angela Scherrah