Facebook is aiming to 'Keep it Local' as part of a new marketing campaign that features small businesses in four local US markets: Columbus, Nashville, San Diego and Sacramento.
The social network took inspiration from the impact small businesses across the country make in their neighborhoods. From July to September, the 'Keep it Local' campaign will highlight small businesses that embody the essence of the local business culture and play a significant role in strengthening their local community.
The campaign was created in partnership with 72andSunny and will run for eight weeks in those targeted cities. It includes approximately 120 different small business owners across a variety of content – billboards, television ads and online.
Facebook stated it chose Columbus, Nashville, San Diego and Sacramento because they represent areas of the US with unique cultures but share a similar economic vision for enabling strong community.
Facebook will also be visiting these cities to celebrate the businesses and host an event that helps to equip them with tools to continue their business growth.