Coors: advert-body-2 by 72andSunny
- Location:
Coors Light has introduced a new dimension to its 'Climb On' platform with a fresh 10-spot campaign created by 72andSunny. Directed by Andre Stringer of Reset, the campaign series is full of color, optimism and global adventure. Video effects by Electric Theatre Collective amplifies the visual spectacle, as showcased in the centerpiece spot 'Refresh For What’s Next.'
The crew had to contend with unpleasant weather during the shoot, so Electric Theatre Collective worked hand in hand with 72andSunny and Stringer to come up with augmentations that would bridge the gap between the weather and the Coors palette. Electric Theatre Collective created environments friendly to the Coors brand via digital matte painting. Mapping allowed them to extend and integrate backgrounds including bright blue skies and snow-topped mountain ranges, as well as a complete rebuilding of the cascading CG water in the spot 'Waterfall.'
Additionally, Electric handled text overlays over various backgrounds, a touchstone throughout the campaign. Collectively, the effects created by the Electric team pulls the viewer into the high-altitude action and picturesque landscapes, invigorating the scenes to make them pop off the screen.
Credits
Credits:
Brand: Coors Light
Project: Climb On 2.0 (2018 Equity/Brand Campaign)
Client:
Gavin Hattersley - Chief Executive Officer - Coors
David Kroll - Chief Marketing Officer - Coors
Ryan Marek - VP of Marketing - Coors
Cristin Rudolph - Marketing Director- Coors
Jessica Benchetrit - Associate Marketing Manager - Coors
Marcus Booker - Associate Marketing Manager - Coors
Kenneth Harley - Public Relations Manager - Coors
72andSunny Team:
Keith Cartwright - Executive Creative Director - 72andSunny
Galen Graham - Group Creative Director - 72andSunny
Tim Wolfe - Group Creative Director - 72andSunny
Ali Esterly - Creative Director/Designer - 72andSunny
Mark Maziarz - Creative Director/Writer - 72andSunny
Nick Marx - Sr. Designer - 72andSunny
David Sullivan - Sr. Writer - 72andSunny
Designer: Brooke Baty - Designer - 72andSunny
Maddie McDowell - Writer - 72andSunny
John Graham (Paulo Carvajal) - Group Strategy Director - 72andSunny
Marc Iserlis - Strategy Director - 72andSunny
Jay Kossifos - Group Brand Director - 72andSunny
Ryan Warner - Brand Director - 72andSunny
Mercedes Senior - Brand Manager - 72andSunny
Samantha Sanchez - Brand Coordinator - 72andSunny
Nicole Hasse - Group Production Director - 72andSunny
Katie Lambrecht - Sr. Film Producer - 72andSunny
Carlin Wilson-Webb - Sr. Film Producer (Post) - 72andSunny
Brooke Casler - Jr. Producer - 72andSunny
Amy Jacobsen - Partnerships and Legal Director - 72andSunny
Andres Recalde - Partnerships and Legal Manager - 72andSunny
Marty Cole - Partnerships and Legal Coordinator - 72andSunny
Production:
Production Company: Reset
Andre Stringer - Director - Reset
Jen Beitler - Executive Producer - Reset
JP Colombo - Head of Production - Reset
Matt MacLennan - Producer - Reset
Editorial:
Editorial Company: Whitehouse Post
Brandon Porter and Josh Bodnar - Editor - Whitehouse Post
Gary Bowyer and Marco Rosas - Assistant Editor - Whitehouse Post
Joanna Manning - Executive Producer - Whitehouse Post
Jen Mersis - Producer - Whitehouse Post
Visual Effects:
VFX Company: Electric Theatre Collective
Kate Hitchings - Executive Producer - Electric Theatre Collective
Scott Boyajan - Producer - Electric Theatre Collective
Todd Mesher - Lead Flame - Electric Theatre Collective
Dave Damant, Ian Blewitt, Kevin Jones, Phoebe Britton - 2D Artists - Electric Theatre Collective
Nate Lapinski - 3D Artists - Electric Theatre Collective
Mix + Sound Design:
Audio Company: Hecho en 72
Jeff Fuller - Mixer - Hecho en 72
Jesse Herrera - Sound Design Mixer - Hecho en 72
Mike Leone - Asst. Mixer - Hecho en 72
Erin Reilly - Sr. Producer - Hecho en 72
Angela Scherrah - Jr. Producer - Hecho en 72
Music:
Licensed Track
Song Title: Hit The Ground Running
Artist: Desi Valentine
