Carl's Jr.: advert-top-1 by 72andSunny
- Location:
Carl’s Jr. and Hardee’s launched an $5 All Star Meal, and to promote it, they took aim at the competition in a way that doesn't directly slam them, but gets the point across with a bit of humor.
To try and prove that their $5 meal is better than any other value offering out there, the brands engaged a special investigator – comedian Kurt Braunohler (host of The K Ohle podcast on the Nerdist) – to go deep into the belly of the competition to find out directly from their customers which they’d rather eat.
Braunholer's in-the-field reporting takes him to places that sound like the fast-food competition – the New York subway, a barber shop called In and Out, a place called BK Pilates and Popeye Auto Glass, interviewing people about if they can get a $5 meal better at those places. In the subway, he asks riders if they've ever had a $5 meal in the subway better than the one he's offering. The answer is an obvious no. At In and Out, he asks what he can get for $5, with the answer being a mustache trim, which doesn't taste as good as the burgers in the $5 meal.
Credits
Brand: CKE
Project: $5 All Star Meal: What’s the Deal? Field Reports
Overview: We couldn’t understand why anyone would pass up on a $5 All-Star meal so we decided to investigate. These reports show our findings!
Client:
Chief Executive Officer: Jason Marker
Chief Marketing Officer: Jeff Jenkins
Sr. Director of Brand Communication: Harry Mulkey
Director of Digital Media: Meredith Martin
Director of Brand Marketing: Kathy Johnson
Brand Marketing Specialist: Jack Rhodes
72andSunny Team
Chief Creative Officer: John Boiler
Group Creative Director: Josh Fell
Creative Director/Designer: Helena Skonieczny
Creative Director/Writer: Jed Cohen
Sr. Writer: Drew Burton
Designer: Daran Brossard
Executive Film Producer: Molly McFarland
Sr.Film Producer: Kara Pierce
Film Production Coordinator: Ian Donnelly
Group Strategy Director: Scott Jensen
Strategy Director: Michael Lewis
Brand Director: Michal David
Brand Manager: Molly Mohr
Brand Coordinator: Lindsay Foregger
Partnerships and Legal Director: Keli Christy
Partnerships and Legal Manager: Georgette Bivins
Partnerships and Legal Manager: Rich Sica
Partnerships and Legal Coordinator: Joseph Pereira
Production Credits
Production Company: Big Block Content
Director: Vince Peone
DP: Corey Fontana
EP: Geno Imbriale
Producer: Roan Bibby
Editorial: HECHO EN 72
Editor: Nick Gartner
Assistant Editor: Michael Bell
Executive Producer: Saima Awan
Producer: Gail Butler
VFX: HECHO EN 72
After Effects Artist: Dong Kim
Motion Graphics Producer: Caroline Anguiano
Finish: HECHO EN 72
Adobe Premiere Finisher: Michael Bell
Final Mix: HECHO EN 72
Mixer: Jesse Herrera
Assistant Mixer: Topher Wright
Sr. Audio Producer: Erin Reilly
Coordinator: Angela Scherrah
Music:
Asche & Spencer (Body of Spot) - “Bachelor Pad”
Extreme Music (Intro/Outro) - “Situation Room”
