Carl's Jr.: What’s the Deal? Field Reports by 72andSunny

Agency: 72andSunny
Client: Carl's Jr.
Date: Oct 2017
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Carl’s Jr. and Hardee’s launched an $5 All Star Meal, and to promote it, they took aim at the competition in a way that doesn't directly slam them, but gets the point across with a bit of humor.

To try and prove that their $5 meal is better than any other value offering out there, the brands engaged a special investigator – comedian Kurt Braunohler (host of The K Ohle podcast on the Nerdist) – to go deep into the belly of the competition to find out directly from their customers which they’d rather eat.

Braunholer's in-the-field reporting takes him to places that sound like the fast-food competition – the New York subway, a barber shop called In and Out, a place called BK Pilates and Popeye Auto Glass, interviewing people about if they can get a $5 meal better at those places. In the subway, he asks riders if they've ever had a $5 meal in the subway better than the one he's offering. The answer is an obvious no. At In and Out, he asks what he can get for $5, with the answer being a mustache trim, which doesn't taste as good as the burgers in the $5 meal.

Credits

Brand: CKE

Project: $5 All Star Meal: What’s the Deal? Field Reports

Overview: We couldn’t understand why anyone would pass up on a $5 All-Star meal so we decided to investigate. These reports show our findings!

Client:

Chief Executive Officer: Jason Marker

Chief Marketing Officer: Jeff Jenkins

Sr. Director of Brand Communication: Harry Mulkey

Director of Digital Media: Meredith Martin

Director of Brand Marketing: Kathy Johnson

Brand Marketing Specialist: Jack Rhodes

72andSunny Team

Chief Creative Officer: John Boiler

Group Creative Director: Josh Fell

Creative Director/Designer: Helena Skonieczny

Creative Director/Writer: Jed Cohen

Sr. Writer: Drew Burton

Designer: Daran Brossard

Executive Film Producer: Molly McFarland

Sr.Film Producer: Kara Pierce

Film Production Coordinator: Ian Donnelly

Group Strategy Director: Scott Jensen

Strategy Director: Michael Lewis

Brand Director: Michal David

Brand Manager: Molly Mohr

Brand Coordinator: Lindsay Foregger

Partnerships and Legal Director: Keli Christy

Partnerships and Legal Manager: Georgette Bivins

Partnerships and Legal Manager: Rich Sica

Partnerships and Legal Coordinator: Joseph Pereira

Production Credits

Production Company: Big Block Content

Director: Vince Peone

DP: Corey Fontana

EP: Geno Imbriale

Producer: Roan Bibby

Editorial: HECHO EN 72

Editor: Nick Gartner

Assistant Editor: Michael Bell

Executive Producer: Saima Awan

Producer: Gail Butler

VFX: HECHO EN 72

After Effects Artist: Dong Kim

Motion Graphics Producer: Caroline Anguiano

Finish: HECHO EN 72

Adobe Premiere Finisher: Michael Bell

Final Mix: HECHO EN 72

Mixer: Jesse Herrera

Assistant Mixer: Topher Wright

Sr. Audio Producer: Erin Reilly

Coordinator: Angela Scherrah

Music:

Asche & Spencer (Body of Spot) - “Bachelor Pad”

Extreme Music (Intro/Outro) - “Situation Room”

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