Agency: 72andSunny
Client: Carl's Jr.
Date: Mar 2018
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With the premiere of Steven Spielberg’s much-anticipated blockbuster film, Ready Player One, debuting tonight (March 26), all eyes in the film world are on the action-adventure film, and that includes burger chain Carl’s Jr. To celebrate the film and its acclaimed director, the fast-food restaurant thought it would be fun to change the name of its latest campaign for its Charbroiled Sliders to ‘SpielBurgers.’

In a series of short films, Carl’s Jr. essentially burger-ized some of the director’s most famous flicks, by introducing the SpielBurgers with films that recreate iconic scenes from classic movies. In a Jurassic Park tribute, the camera pans out from a jungle shot to view a menacing T-Rex with a burger body. A Jaws short shows a burger-headed shark approaching an innocent swimmer. A Close Encounters of the Third Kind short shows the alien spaceship as a burger, while ET becomes a burger in a basket. There is also a burger preview of Ready Player One.

The chain claims on social media that is hasn’t spoken to the director about the promo, but they are “going to try to get his attention.” Carl’s Jr. is showing its support for Ready Player One on Twitter (@CarlsJr) as well as showing the other cheesy tribute films on the platform, while acknowledging that Spielberg hasn’t signed off on the films, but they think “he’s cool with it.”

The chain also created a movie poster with one of the SpielBurgers.

Credits

Brand: Carl’s Jr.

Client

Chief Executive Officer: Jason Marker

Chief Marketing Officer: Jeff Jenkins Senior

Director of Brand Communication: Harry Mulkey

Digital Director: Meredith Martin

Brand Marketing Specialist: Jack Rhodes

Agency: 72andSunny

Founder, Creative Co-Chair: John Boiler

Executive Creative Director: Jason Norcross

Group Creative Director: Josh Fell

Creative Director: Jed Cohen

Sr Writer: Drew Burton

Sr Writer: Annie Elliott

Sr Designer: Daran Brossard

Executive Film Producer: Molly McFarland

Film Producer: Skyler Courter Jr.

Film Producer: Kristin Batalucco

Group Brand Director: Haley Mazza

Brand Director: Michal David

Sr. Brand Manager: Ali Arnold

Brand Coordinator: Makenna Magarity

Partnerships and Legal Director: Keli Christy

Partnerships and Legal Coordinator: Joseph Pereira

Spielburgers ​Production Company: Stoopid Buddy Stoodios

Director: David H Brooks

Co-Director: John Harvatine IV

DP: Helder K Sun

Producer: Marie Pavlich

Associate Producer: Leigh Kelly

Art Director: Jeff White

Production Design: Rion Vernon

Live Action Production Company: HECHO EN 72

Director: Josh Fell and Bao Truong

DP: Bao Truong

Sound: Kelly Newman

Executive Producer: Jonny Edwards

Producer: Christina Connerton

Production Coordinator: Sean Johnson

Editorial: HECHO EN 72

Editor: Grant Lewis and Amanda Tuttle

Assistant Editor: Ted Stanley

Executive Producer: Saima Awan

Producer: Ryan Curtis and Annika Volbert

VFX and Finishing: HECHO EN 72

Flame Artist: Paul Song

Lead Animator: Kai Kwok

Executive Producer: Saima Awan

Producer: Annika Volbert and Caroline Anguiano

Color Grade: HECHO EN 72

Colorist: Paul Byrne

Color Assistants: Ted Stanley

Executive Producer: Saima Awan

Producer: Annika Volbert

Sound Design + Mix: HECHO EN 72

Sound Design: Jesse Herrera and Mike Leone

Mix: Jesse Herrera

Assistant Sound Engineer: Mike Leone Sr.

Audio Producer: Erin Reilly

Jr. Audio Producer: Angela Scherrah