Agency: 72andSunny
Client: Carl's Jr.
Date: Apr 2016
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To promote its sausage, egg and cheese breakfast roll made with Auntie Anne's pretzels, Carl's Jr. and Hardee's have rolled out an ad that features a man in NYC as he hopelessly hunts around the city in quest of the sandwich. Created by 72andSunny, the ad shows a number of NYC soft pretzel vendors who become frustrated with the man when he asks for a pretzel sandwich with sausage, egg and cheese. The comical spot reminds viewers that even New York's iconic pretzel vendors don't sell this one-of-a-kind sandwich.


Chief Creative Officer: Glenn Cole

Group Creative Director: Justin Hooper

Group Creative Director: Mick DiMaria

Creative Director: Tim Wettstein

Creative Director: Mark Maziarz

Designer: Daran Brossard

Writer: Drew Burton

Group Strategy Director: Scott Jensen

Strategy Director: Kasia Molenda

Junior Strategist: Alexandra Mathieu

Group Brand Director: Alexis Coller

Brand Director: Scott Vogelsong

Brand Manager: Ryan Rodriguez

Brand Coordinator: Kristyn Kazanjian

Chief Production Officer: Tom Dunlap

Executive Film Producer: Molly McFarland

Film Producer: Brooke Horne

Jr. Film Producer: Kira Linton

Director of Business Affairs: Michelle McKinney

Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Jennifer Jahinian

Business Affairs Coordinator: Taylor Henriquez

Production Company: Hey Wonderful

Director: Sam Cadman

Executive Producer: Michael Di Girolamo

Producer: Angela Jones

Editorial: Cut + Run

Editor: Jay Nelson

Executive Producer: Carr Schilling

Producer: Annabelle Dunbar-Whittaker

Online Finishing: Brickyard VFX

VFX Producer: Diana Young

VFX Artist: George Fitz

Telecine: Company 3

Colorist: Mike Pethel

Producer: Matt Moran

Audio: On Music and Sound

Mixer: Chris Winston

Sound Design: On Music and Sound

Sound Designer: Chris Winston