Agency: 72andSunny
Client: Carl's Jr.
Date: Dec 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

In true fast food fashion, Carl’s Jr. and Hardee’s are crashing the holidays in their own unique way. Instead of turning on the same old Yule Log from your public access channel, head to Carl’s Jr. or Hardee’s YouTube channel and queue up their Charbroiled Yule Log Fireplace. Then relax in the soothing sights and sounds of a slow cooked, charbroiled burger on the grill while you open presents.

But the restaurants are not stopping there. Like many this year, the burger chain is tired of traditional holiday music and decided to put out their very first holiday album on Soundcloud. Lacking adequate instruments and general music know-how, Carl’s Jr. and Hardee’s improvised with the tools they have in the kitchen to put together this rhythmic track list:

-Deck The Halls (From Scratch)

-Twelve Days of $5 All-Star Meals

-Buttery Biscuit Smells (Jingle Bells Remix)

-Chicken Tenderland (Babes in Toyland Remix)

-Up On the Charbroiler

Credits

Client:

Chief Executive Officer: Jason Marker

Chief Marketing Officer: Jeff Jenkins

Sr. Director of Brand Communication: Harry Mulkey

Director of Digital Media: Meredith Martin

72andSunny Team

Chief Creative Officer: John Boiler

Group Creative Director: Josh Fell

Creative Director/Designer: Helena Skonieczny

Creative Director/Writer: Jed Cohen

Jr. Writer: Shelby Guller

He. Designer: Hannah Tutera

Executive Film Producer: Molly McFarland

Film Producer: Ruben Barton

Group Strategy Director: Scott Jensen

Strategy Director: Michael Lewis

Brand Director: Jessica Francis

Brand Manager: Bella Gonzalez

Partnerships and Legal Director: Keli Christy

Partnerships and Legal Manager: Georgette Bivins

Partnerships and Legal Coordinator: Joseph Pereira