BetMGM: Opinions by 72andSunny

Agency: 72andSunny
Client: BetMGM
Date: Sep 2019
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Continuing on its successful rebranding launch of the BetMGM app, sports betting and online gaming venture, Roar Digital LLC, is set to debut its first-ever broadcast advertising campaign, Opinions, made in partnership with newly appointed creative agency 72andSunny New York.

In today’s era of constant chatter, there are endless opinions that sports fans must navigate daily. From celebrities to sportscasters to friends and even enemies, everyone seems to have their own take about which teams will reign victorious and which will fail.

Opinions highlights some of the biggest personalities in sports culture, including former professional football player Charles Woodson, former NBA player and sports commentator Kenny Smith, comedian Michael Rappaport and even real sports fans who have seemingly endless sports opinions. Television broadcast advertisements will feature 15, 30 and 60-second commercial spots to accompany out-of-home and digital placements.


Client: BetMGM

Agency: 72andSunny New York

Production: Epoch Films

Director: Zachery Heinzerling

Editorial: Exile, Max Koepke

Post Production / VFX: MPC

Mix and recording: Sonic Union

Music: Found Objects

Media: Ocean Media

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