The Drum Awards Festival - Design and Metaverse

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Agency: 72andSunny
Client: Barilla
Date: Feb 2019
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72andSunny has created the next installment in Barilla Pasta’s global campaign starring tennis ace Roger Federer and alpine skier star Mikaela Shiffrin.

Spanning TV, press, cinema and online, the fully integrated global campaign showcases Barilla Pasta as a delicious, elegant food choice for modern living – part of the brand’s ‘Masters of Pasta’ strategy which encourages home cooks to elevate their pasta dishes to something memorable. In ‘The Party” film, Roger turns a stuffy party on its head and shows how the joyful simplicity of pasta wins over stuffy sophistication every time. With the help of his old teacher chef Davide Oldani and ski star Mikaela Shiffrin, he shows that the real party is always in the kitchen.

The imagery throughout the film, digital and press work captures the glow and warmth of the Mediterranean sunlight. 72andSunny enlisted acclaimed Italian fashion photographer Giampaolo Sgura to bring his distinct sense of style and glamour to the photographic stills element of the campaign.


Creative Agency: 72andSunny Amsterdam

Director and Photographer: Gary Freedman and Giampaolo Sgura

Production Company: BRW

Music: Quiet Please

Post/VFX Company: Glassworks