Adidas: advert-body-2 by 72andSunny
- Location:
Adidas has kept the momentum rolling on its Sport17 Here to Create brand campaign as it looks to accentuate the fact that creative athletes are more likely to get noticed by the bigwigs.
The ad, aptly called ‘Creativity Gets You Noticed, feat. Tango Squad’ sees the talented footballers of the elite team, modelled after a special ops unit, get noticed by Real Madrid’s Marcelo and Zinedine Zidane.
Credits
Campaign: Creativity Gets You Noticed
Length: :60 / :30 / :15 / :6
Agency: 72andSunny
Client: adidas
Client Credits: adidas Global
Ryan Morlan - Global Vice President, Global Communications
Lia Stierwalt - Senior Director, Global Brand Communications
Kate Boltin - Director, Global Brand Communications
Adam Daysh - Senior Manager, Global Brand Communications
Florian Alt - Vice President, Brand Communications, Football
James Thexton - Senior Manager, Brand Communications, Football
Penny Pijnenburg - Senior Producer, Global Creative Shoot & Production
Meagen Moore - Senior Manager, Creative Shoot and Production
Daniel Cross - Global Music Manager
Agency Credits: 72andSunny
Chief Co-Chairman / Founder: Glenn Cole
Executive Creative Director: Stuart Harkness/Carlo Cavallone
Managing Director: Nic Owen
Group Creative Director: Frank Hahn
Creative Director // Writer: Emiliano Trierveiler
Creative Director // Designer: Simon Schmitt
Writer: Carlyle Garrick
Designer: David Jung
Chief Production Officer: Tom Dunlap
Director of Production: Stephanie Oakley
Executive Film Producer: Jim Haight
Senior Film Producer: Neil Henry
Film Producer: Matt Marty
Group Brand Director: Bassam Abdel-Rahman
Brand Director: Audrey Huber
Senior Brand Manager: Scott Swindler
Brand Coordinator: Sofia Somoza / Alejandra Arbiol
Partnerships and Legal Senior Manager: Sabina Gorini
Strategy Director: Heather Lewis
Production Company Credits: Iconoclast
Director: Paul Geusebroek
Executive Producer: Charlotte Marmion
Managing Director: Mourad Belkeddar/ Nicolas Lhermitte
Line Producer: Juliet Naylor
Director’s Assistant: Damien Hope
Production Manager: Lucy Tate
DP: Max Goldman
Choreographer: Mike Delaney
Football Skills Specialists : Sean Garnier
Social Shooter: Jasper Faber
Editorial Credits: TRIM
Editor: Leila Sarraf
Assistant Editor: Magdalena Plugowska
Producers: Jemma Daniel/ Harriet Cawley
Color: MPC
Colorist: Houmam
Finishing Credits: MPC
Lead Flame Artist: Dirk Riesenfeld
Producer: Kayleigh Dugdale/ Gwenn Hardouin
Graphic VFX: Machine Molle
VFX Supervisor: Jean Francois Fontaine
Graphics: Loic Blondeau Maeva Losengo
Producer: Celine Goriot
Production Assistant: Marine Ligouzat
Record / Mix Credits/Sound Design: Wave Studios
Mixer: Ed Downham
Assistant Mixer: Juan Thummler
Producer: Ben Tomlin / Mirjam Gevers
Assistant Producer: Estelle Papougnot
Featured in the Campaign
Zinedine Zidane
Marcelo Vieira da Silva Júnior
AMAR CEKIC
MICKAEL LARADE
BRICE NANOU
CARLOS OMABEGHO
RICCARDO BASILICO
SEUN AREOYE
JOSE LUIS AYALA
SERGIO SANCHEZ
CEDRIC BANZI
KARIM MALLEN