Adidas: advert-top-1 by 72andSunny
- Location:
Using the world’s biggest moment in sport as the backdrop - adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across sport culture, including Leo Messi, Gabriel Jesus, Caroline Wozniacki, Karlie Kloss, Pharrell Williams.
adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life and world. In the Campaign titled Creativity is The Answer, adidas aims to inspire Creators across sport culture to be courageous, unexpected and to shape their own reality.
Credits
Global VP, Global Communications: Ryan Morlan
Senior Director, Global Brand Communications: Lia Stierwalt
Director, Global Brand Communications: Kate Boltin
Senior Manager, Global Brand Communications: Adam Daysh
Director, Global Brand Comms: Jenny Chen
Assistant Manager, Global Brand Comms: Madeline Dennison
VP, Global Brand Comms Football: Florian Alt
Senior Director, Global Brand Comms Football: Matthew Davidson
Senior Brand Manager, Global Brand Comms Football: James Thexton
Senior Director, Global Brand Marketing Operations & Production: John Van Tuyll
Director, Creative Shoot and Production: Kirstin Mellqvist
Senior Manager, Creative Shoot and Production: Meagen Moore
Senior Creative Production & Shoot Manager: Eleanor Fitzgerald
Assistant Creative Shoot + Production Manager: Martine Nash
Creative Shoot and Production Manager: Katarina Pepichova
72andSunny Team
Executive Creative Director: Stuart Harkness
Executive Creative Director: Carlo Cavallone
Executive Creative Director APAC: Johnny Tan
Creative Director: Simon Schmitt
Creative Director: Emiliano Trierveiler
Senior Writer: Carlos Font
Writer: Jorgen Sibbern
Writer: Shan Shan Quan
Art Director: Domingo de la Villa
Art Director: Matteo Gallinelli
Creative Technologist: Gabor Szalatnyai
Managing Director: Nic Owen
Group Brand Director: Bassam Abdel-Rahman
Brand Director: Stéphane Février
Brand Manager: Rico Oyejobi
Brand Manager: Abigael Smith
Brand Coordinator: Alejandra Arbiol
Director of Production: Stephanie Oakley
Executive Producer: Kerli Teo
Producer: Yaya Zhang
Sr Producer: Jennifer Chien
Sr Producer: Enrico Toeschi
Senior Producer: Neil Henry
Senior Producer: Yago Carvajal
Producer: Ricardo Hieber
Junior Producer: Danny Nouri
Junior Producer: Matt Marty
Strategy Director: Maximilian Weigl
Strategy Director: Danny Feeney
Sr Communication Strategist: Ruro Efue
Communications Strategist: Nathan Makan
Strategist: Carl Jonsson
Cultural Researcher: Nastassja Bonnabel
Director of Business Affairs: Madelon Pol
Business Affairs Director: Nora Adams
Business Affairs Manager: Melita Watt
Business Affairs Manager: Belen Jerez
Business Affairs Manager: Julie Katsoula
Hecho Amsterdam
Director: Leonardo Cosme
Sr Studio Manager: Tanya Funnell
Producer / Studio Coordinator: Ashlie Hutber
Studio Coordinator: Jackie Sevcik
Designer: Dave Renton
Designer: Tim Berklemans
Designer: Josh Harris
Designer: Jack Catterall
Film Production
Production company: Iconoclast
Director: Manu Cossu
Director B team : So Me
Director of Photography: Andre Chemetoff
DP B team : Benoit Soler
Executive Producer: Charlotte Marmion
Producer: Fran Thompson
Producer: Charlotte Woodhead
Production Manager: Lucy Tate
Visual Effect Production
Post Production Company: The Mill
Executive Producer: Reece Ewing & Misha Stanford-Harris
Producer: Sean Francis
Production Assistant: Ellie Thwaites
Shoot Attend: Pete Smith
3D:
Lead artist: Alan Williamson
3D Artist:
Finlay Crowther
Laurent Giaume
Katherine Ross
Edward Hicks
Vicky McIntyre
Maxime Cronier
Gabrielius Burokas
Jack Harris
James Hansell
Design:
Theo Gibara
Oliver Johnson
Kenny Addeh
2D:
2D Lead Artist: Ant Walsham
Creative director: Dan Williams
2D Artist:
James MacLachlan
Carl Norton
Olivia O'Neil
Joseph Dymond
Declan Andrews
Charles Dockerill
Frederic Heymans
Rebecca Clay
Milo Paterson
Online Artist:
Richard Payne
James Pratt
Nick Sze
Gavin Marler
Editorial Company
Work London
Editor: Jono Griffith, Charlie Moreton, Anne Perri, Hasani Franke
Assistant Editor: Hasani Franke, Jamie Hodgson, Ellie McNaughtan
Executive Producer: Julian Marshall
Producer: Winnie O’Neil, Ella Sedgwick
Grade
Post Production Company: The Mill
Colourist: Oisin O'Driscoll
Colour assist:
Thomas Mangham
Brendan Buckingham
Daniel Levy
Audio Post
Audio Post Production: Wave Studios
Sound Designer and Mixer – Ed Downham
Assistant Sound Editor – Jonny Platt
Audio Producer – Ben Tomlin