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Adidas: Create the Answer by 72andSunny

Agency: 72andSunny
Client: Adidas
Date: Jun 2018
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Using the world’s biggest moment in sport as the backdrop - adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across sport culture, including Leo Messi, Gabriel Jesus, Caroline Wozniacki, Karlie Kloss, Pharrell Williams.

adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life and world. In the Campaign titled Creativity is The Answer, adidas aims to inspire Creators across sport culture to be courageous, unexpected and to shape their own reality.

Credits

Global VP, Global Communications: Ryan Morlan

Senior Director, Global Brand Communications: Lia Stierwalt

Director, Global Brand Communications: Kate Boltin

Senior Manager, Global Brand Communications: Adam Daysh

Director, Global Brand Comms: Jenny Chen

Assistant Manager, Global Brand Comms: Madeline Dennison

VP, Global Brand Comms Football: Florian Alt

Senior Director, Global Brand Comms Football: Matthew Davidson

Senior Brand Manager, Global Brand Comms Football: James Thexton

Senior Director, Global Brand Marketing Operations & Production: John Van Tuyll

Director, Creative Shoot and Production: Kirstin Mellqvist

Senior Manager, Creative Shoot and Production: Meagen Moore

Senior Creative Production & Shoot Manager: Eleanor Fitzgerald

Assistant Creative Shoot + Production Manager: Martine Nash

Creative Shoot and Production Manager: Katarina Pepichova

‎‎

72andSunny Team

Executive Creative Director: Stuart Harkness

Executive Creative Director: Carlo Cavallone

Executive Creative Director APAC: Johnny Tan

Creative Director: Simon Schmitt

Creative Director: Emiliano Trierveiler

Senior Writer: Carlos Font

Writer: Jorgen Sibbern

Writer: Shan Shan Quan

Art Director: Domingo de la Villa

Art Director: Matteo Gallinelli

Creative Technologist: Gabor Szalatnyai

Managing Director: Nic Owen

Group Brand Director: Bassam Abdel-Rahman

Brand Director: Stéphane Février

Brand Manager: Rico Oyejobi

Brand Manager: Abigael Smith

Brand Coordinator: Alejandra Arbiol

Director of Production: Stephanie Oakley

Executive Producer: Kerli Teo

Producer: Yaya Zhang

Sr Producer: Jennifer Chien

Sr Producer: Enrico Toeschi

Senior Producer: Neil Henry

Senior Producer: Yago Carvajal

Producer: Ricardo Hieber

Junior Producer: Danny Nouri

Junior Producer: Matt Marty

Strategy Director: Maximilian Weigl

Strategy Director: Danny Feeney

Sr Communication Strategist: Ruro Efue

Communications Strategist: Nathan Makan

Strategist: Carl Jonsson

Cultural Researcher: Nastassja Bonnabel

Director of Business Affairs: Madelon Pol

Business Affairs Director: Nora Adams

Business Affairs Manager: Melita Watt

Business Affairs Manager: Belen Jerez

Business Affairs Manager: Julie Katsoula

Hecho Amsterdam

Director: Leonardo Cosme

Sr Studio Manager: Tanya Funnell

Producer / Studio Coordinator: Ashlie Hutber

Studio Coordinator: Jackie Sevcik

Designer: Dave Renton

Designer: Tim Berklemans

Designer: Josh Harris

Designer: Jack Catterall

Film Production

Production company: Iconoclast

Director: Manu Cossu

Director B team : So Me

Director of Photography: Andre Chemetoff

DP B team : Benoit Soler

Executive Producer: Charlotte Marmion

Producer: Fran Thompson

Producer: Charlotte Woodhead

Production Manager: Lucy Tate

Visual Effect Production

Post Production Company: The Mill

Executive Producer: Reece Ewing & Misha Stanford-Harris

Producer: Sean Francis

Production Assistant: Ellie Thwaites

Shoot Attend: Pete Smith

3D:

Lead artist: Alan Williamson

3D Artist:

Finlay Crowther

Laurent Giaume

Katherine Ross

Edward Hicks

Vicky McIntyre

Maxime Cronier

Gabrielius Burokas

Jack Harris

James Hansell

Design:

Theo Gibara

Oliver Johnson

Kenny Addeh

2D:

2D Lead Artist: Ant Walsham

Creative director: Dan Williams

2D Artist:

James MacLachlan

Carl Norton

Olivia O'Neil

Joseph Dymond

Declan Andrews

Charles Dockerill

Frederic Heymans

Rebecca Clay

Milo Paterson

Online Artist:

Richard Payne

James Pratt

Nick Sze

Gavin Marler

Editorial Company

Work London

Editor: Jono Griffith, Charlie Moreton, Anne Perri, Hasani Franke

Assistant Editor: Hasani Franke, Jamie Hodgson, Ellie McNaughtan

Executive Producer: Julian Marshall

Producer: Winnie O’Neil, Ella Sedgwick

Grade

Post Production Company: The Mill

Colourist: Oisin O'Driscoll

Colour assist:

Thomas Mangham

Brendan Buckingham

Daniel Levy

Audio Post

Audio Post Production: Wave Studios

Sound Designer and Mixer – Ed Downham

Assistant Sound Editor – Jonny Platt

Audio Producer – Ben Tomlin