The leading married dating website launched its new year campaign advising cheaters that if not getting caught is one of their New Year’s resolutions, then staying fit should be too.
The campaign, titled ‘Morning Run,’ features a woman appearing to be out for a routine morning run. A voice over asks “Why am I out of bed before anyone else? Why do I run faster than I did yesterday?...I just don’t want to get caught.”
We see the woman running behind her chasing her down as she runs from her extramarital partner’s wife as the ad closes and the site’s tagline comes up – “Life is short. Have an affair.”
Agency: 5 Stranger Films
Client: Ashley Madison