The Drum Awards Festival - Extended Deadline

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Agency: 4Creative
Client: Channel 4
Date: Jul 2016
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The new ad launches as part of Channel 4’s 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.


Creative Director: Alice Tonge

Creative: Alice Tonge, Dougal Wilson, Jolyon White, Richard Briggs

Additional Credits: Head of Production: Clare Brown

Executive Producer: Shananne Lane

Group Business Director: Olivia Browne

Senior Account Director: Tom Foster

Senior Agency Producer: Louise Oliver

Production Coordinator: Christopher Osborne

Head of Marketing, C4: James Walker

Group Marketing Manager, C4: Grace Ayes

Marketing Executive, C4: Erin-Jane Golding

Director: Dougal Wilson

Producer: Ewen Brown

DOP: Daniel Landin

Casting: Rose Waite

Production Manager: Lucy Jones

Offline Editor: Joe Guest @ Final Cut

VFX Producer: Hannah Ruddleston @ MPC

VFX: Tom Harding @ MPC

Telecine: Jean Clement Soret @ MPC

Audio Design: Anthony Moore @ Factory

Production Design: Andy Kelly

Media Agency: OMD UK