Agency: 4Creative
Client: Channel 4
Date: Mar 2016
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Roving newshound, Underdog, returns to television screens tonight as part of a Channel 4 brand film discussing the broadcaster’s unique model and public service remit.

Made by Channel 4’s in-house, multi-award winning creative agency, 4Creative, the new series of brand films reveal that Underdog has secured his own chat show which features celebrity guests discussing their own experiences of working with Channel 4.

Guests featured in the chat show – ‘Chewing the Fat with Underdog’ - include stars of Channel 4 programmes: Ashley Walters; Derren Brown; Jon Snow; Michaela Coel; Alan Carr; Anne-Marie Duff; Rob Delany; Greg Davies; Thomas Turgoose, Emily Berrington, Jonnie Peacock; and Kayvan Novak.


Executive Creative Director: Chris Bovill, John Allison

Creative: Joylon White, Richard Biggs

Additional Credits: Executive Producer: Shananne Lane

Business Director: Olivia Browne

Director: Neil Gorringe

Producer: Nicola Brown

Production Manager: Charlotte Jones

DOP: Tom Townend

1st AD: Marc Wilson

Costume Designer: Wiz Francis

Production Designer: Simon Davis

Puppeteer: Oliver Smart

Casting: Gail Stevens

Writer: Cein McGillicuddy

Offline Editor: Quin Williams @ TenThree Editors

Sound Design: Chris Southwell @ Unit

Post Production: MPC/Unit