Channel 4: advert-body-1 by 4Creative
- Location:
Celebrating the return of Channel 4’s Emmy and Bafta-award winning drama series The Handmaid’s Tale, the broadcaster is bringing the repressive law of Gilead to the UK this week.
In the series Gilead, a patriarchal dystopian regime, controls the fate of women and removes their freedoms. Channel 4 is giving the UK a taste of this twisted fundamentalist state through a provocative ad campaign focussing on the show’s key theme, the oppression of Handmaids.
A series of stark messages from Gilead officials enforce their laws in modernday Britain, across the transport network and on the front page of national newspaper The Metro.
Credits
Client: Channel 4
Marketing Head of Marketing: James Walker
Group Marketing Manager: Nic Moran
Marketing Manager: Clare Morrish
Agency: 4Creative
Executive Creative Director: Alice Tonge
Creative Directors: Tom Woodington, Robin Temple
Creatives: Francesca Van Haverbeke, Anne-Grit Maier, Caio Turbiani, Raminder Samra
Senior Producer: Fiona Wright
Producer: Nicole Roberts
Business Director: Jane English
Project Manager: Olivia Emmerson
Designer: Victoria Phillips Artwork: Giles Butcher
Senior Digital Producer: Christos Savvides
Digital Producer: Lucy Ferguson
Trailer only: Executive Channel
Producer: Miketta Lane
Creative Director: Dan Chase
Director: Kas Diment
Social Video Director: Charlie Barclay
Digital Production Assistant: Kelly Lacroix
Production partners
Post-production (digital outdoor): Time Based Arts
Post-production (on air and cinema): Envy
Audio: Envy
