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Agency: 4Creative
Client: Channel 4
Date: Dec 2020
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Channel 4’s first ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been, while also raising a smile and encouraging everyone to be a little more accepting of each other.

Launching this Friday just before Gogglebox airs at 9pm on 11 December, the campaign includes a voice over by Matt Lucas of Channel 4’s The Great British Bake Off.

It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas.

Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead.

But a sense of calm is restored thanks to the appearance of a surprising and lesser-known character – The Pancake Day Pancake – who encourages the assembled mascots to see their different points of view as a positive, reminding everyone that we’re at our best when we appreciate one another for who we are as individuals.



Executive Creative Director - Lynsey Atkin

Deputy Executive Creative Director - Eoin Mclaughlin

Creatives - Chris Rice, Greg Carter, Lydia Raghavan

Head of Production & Operations - James Turnham

Executive Producer, Brand & Special Projects - Shananne Lane

Campaign Producer - Louise Oliver

Head of Brand & Marketing Operations - Matt Berry

Biscuit Filmworks UK

Director - Jeff Low & David Kolbusz

MD/Exec Producer - Rupert Reynolds-Maclean

Head of Production/Producer - Samantha Chitty

Production Manager - Roma Nesi Pio

Production Assistant - Georgia Mills

Director of Photography - Alex Melman

Production Designer - Lou Corcoran

Wardrobe Hair Stylist - Michelle May

Hair & Make-up Artist - Susana Mota

Editing Company (Offline) - Work Editorial

Editor - Saam Hodivala

Post Production - Electric Theatre Collective

Colour Grade: Luke Morrison

VFX: Richie White

Audio Post Production - Factory

Sound design and mix - Anthony Moore and Mark Hills

Audio producer - Beth Massey