Channel 4’s first ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been, while also raising a smile and encouraging everyone to be a little more accepting of each other.
Launching this Friday just before Gogglebox airs at 9pm on 11 December, the campaign includes a voice over by Matt Lucas of Channel 4’s The Great British Bake Off.
It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas.
Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead.
But a sense of calm is restored thanks to the appearance of a surprising and lesser-known character – The Pancake Day Pancake – who encourages the assembled mascots to see their different points of view as a positive, reminding everyone that we’re at our best when we appreciate one another for who we are as individuals.
Executive Creative Director - Lynsey Atkin
Deputy Executive Creative Director - Eoin Mclaughlin
Creatives - Chris Rice, Greg Carter, Lydia Raghavan
Head of Production & Operations - James Turnham
Executive Producer, Brand & Special Projects - Shananne Lane
Campaign Producer - Louise Oliver
Head of Brand & Marketing Operations - Matt Berry
Biscuit Filmworks UK
Director - Jeff Low & David Kolbusz
MD/Exec Producer - Rupert Reynolds-Maclean
Head of Production/Producer - Samantha Chitty
Production Manager - Roma Nesi Pio
Production Assistant - Georgia Mills
Director of Photography - Alex Melman
Production Designer - Lou Corcoran
Wardrobe Hair Stylist - Michelle May
Hair & Make-up Artist - Susana Mota
Editing Company (Offline) - Work Editorial
Editor - Saam Hodivala
Post Production - Electric Theatre Collective
Colour Grade: Luke Morrison
VFX: Richie White
Audio Post Production - Factory
Sound design and mix - Anthony Moore and Mark Hills
Audio producer - Beth Massey