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Channel 4: Married At First Sight by 4Creative

Agency: 4Creative
Client: Channel 4
Date: Jul 2021
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Channel 4 is launching a bespoke marketing campaign to celebrate E4’s nuptials to the brand new, hotly anticipated series of Married At First Sight UK, produced by its award winning in-house creative agency 4Creative.

The new conceptual film kicks off a wider creative marketing campaign that includes social, digital, radio, out of home and influencer activity, as well as a new partnership with Bauer Media which will run across Kiss radio, Heat magazine and Heatworld. Leading into the series’ launch, wedding themed ads featuring the cast of the show will be served on Tinder and launch day sees high profile digital activity featuring a Twitter Spotlight, TikTok Top view as well as a bespoke Snap Lens on Snapchat.

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