The Drum Awards Festival - Extended Deadline

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Agency: 4Creative
Client: Channel 4
Date: Feb 2018
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Channel 4 has enlisted three matriarchs born in 1918 to take up the role of continuity announcer, in celebration of 100 years since (some) British women were granted the vote.

In a set of films created by the broadcaster’s in-house agency 4Creative, Millie, Beattie and Margaret recall their memories from the early 20th century from a comfy armchair, before introducing their assigned TV show.

Extended versions of their interviews will go out across Channel 4’s social media platforms alongside the hashtag #Vote100. The first spot from Millie will introduce the fitting screening of the film Suffragette tomorrow (4 February).


Channel 4 Marketing

Head of Marketing: James Walker

Group Marketing Manager: Grace Ayres

Marketing Executive: Maya Padhya


Executive Creative Director: Alice Tonge

Creative Director: Eoin McLaughlin

Creative Team: Francesca Van Haverbeke and Anne-Grit Maier

Business Director: Jane English

Senior Producer: Fiona Wright

Continuity films:

Director and Editor: Barry Dyer


Director of Photography - Annette Remler

Art Director - Simon Davis

Online - Dean Wyles at Envy

Audio - Rich Martin at Envy

Grade - Danny Wood at Envy