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Bud Light Legends by 3PM/Weber Shandwick

Date: Feb 2021
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Launched locally in the Tampa Bay area, in support of the Buccaneers this Super Bowl, Bud Light has released a custom 'Real Men of Genius' anthem.

Resurrected its iconic ad, the original endured the test of time because it perpetually poked fun at trends, human insights and key cultural moments in time with a ton of Bud Light fun.

The custom spot, developed with 3PM/Weber Shandwick, highlights the perseverance the 'Bucs' have shown throughout the season and gives a special shoutout to Bud Light friend and Bucs TE, Rob Gronkowski.