Client: Bud Light
Date: Oct 2017
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Peyton Manning was one of the NFL's best quarterbacks, but he always had a good supporting cast around him for his winning teams. With Manning’s number to be retired by the Indianapolis Colts, a new video by Bud Light celebrates him in a unique and humorous way.

Bud Light brought together three of his closest friends from his playing days – his back-up quarterbacks, Jim Sorgi, Curtis Painter and Brock Huard – to joke around, reminisce, and give each other a good-natured hard-time about each of their time spent as Peyton’s backup.

The video celebrates the close relationships that all of these players had with Manning, and provides a deeper look at what it was like to essentially have his “back” all year long during countless film sessions, QB meetings, practices and game day sideline huddles.

Credits

Agencies: 3PM, Weber Shandwick

Client: Bud Light

Jenna Young – Executive Creative Director, 3PM/Weber Shandwick

Jason Bellinger – Creative, 3PM/Weber Shandwick

Sarah Thomas – Senior Art Director, 3PM/Weber Shandwick

Jennifer Zarrillo – Executive Producer, 3PM/Weber Shandwick

Sarah Katzenstein – Senior Project Management, 3PM/Weber Shandwick

Production:

Zack Resnicoff – Executive Producer/Director, Impressionista Films

Account:

Brian Williams – 3PM

Courtney Ryder – 3PM

Josh Green – 3PM