The Drum Awards Festival - Official Deadline

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Client: Oreo
Date: Apr 2019
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Mondelez’s Oreo has meticulously reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations.

The reworked version of the lengthily trail was produced by Elastic, the creators of the original Game of Thrones sequence. Running at 50 seconds, the spot evokes the clockwork-like aesthetic of the original with piles of cream and geometric Oreo shapes.

The film was created to promote the brand’s latest limited-edition pack, which features embossed designs of the fantasy houses fighting for the Iron Throne – as well as the face of the White Walkers beyond the wall.