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New Orleans Tourism Marketing Corporation: Offline Playlist by 360i

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New Orleans Tourism Marketing Corporation (NOTMC) has taken Spotify data offline to create a first-of-its-kind music experience that celebrates the musical significance and diversity of New Orleans.

The live concert was curated using Spotify data, bringing listeners from all over the country who share a passion for the music of New Orleans together for a private, live concert at the iconic Preservation Hall. Footage from the concert, which was documented by the legendary rock-and-roll photographer Danny Clinch among others, is being developed into a trailer, Spotify album, and a full-length film to debut in early 2020.

The playlist featured classic New Orleans artists, including Preservation Hall Jazz Band, Jon Batiste and Curren$y, among many other incredible performers. Using data from the Spotify playlist, NOTMC selected an exclusive group of listeners with nothing in common but their love for New Orleans music to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the first-time for this experience. This is the first Spotify playlist to be recreated live, and also developed into a full-length documentary.

Credits

360i

Menno Kluin, Chief Creative Officer

Frank Cartagena, Executive Creative Director

Sam Shepherd, Executive Creative Director

Andrew Hunter, Creative Director

Doug Murray, Creative Director

Christian Napolitano, Associate Copywriter

Taylor Roberts, Associate Art Director

Brian Gartside, Design Director

Sophia DelPlato, Designer

PJ Sibille, Account Director

Scott Daly, EVP Media

Melissa Flaherty, Media Supervisor

Liana Comito, Media Manager

Leslie Brennan, Strategy Director

Scott Slattery, Senior Director Influencer Marketing & PR

Emily Rizzo, Associate Manager Influencer Marketing & PR

Carissa Ranelycke, Head of Integrated Production

Carly Salaman, Executive Producer

Linda Ferrara, Business Affairs

Production

Produced by 11 Days

Shelby Hunter, Executive Producer

Brian C. Miller Richard, Director

Cindy Fertitta, Producer

Natalie Kingston, DP

Pete Slife, Editor

Michelle Morris, Animator

Mix by Carl Mandelbaum at Plush Studios

Color by Kath Raisch at Company 3

Performers:

Preservation Hall Jazz Band

Charlie Gabriel, sax & vocal

Ben Jaffe, bass

Clint Maedgen, sax & vocal

Ronell Johnson, trombone & vocal

Walter Harris, drums

Kyle Roussel, piano & keys

Branden Lewis, trumpet & vocal

Jon Batiste

Mannie Fresh

Boyfriend

Amanda Shaw

Alynda Segarra p/k/a Hurray for the Riff Raff

Irma Thomas

Curren$y

Dirty Dozen Brass Band

Walter Wolfman Washington

Craig Adams

Preservation Hall

Ben Jaffe / Creative Director

Ron Rona / Artistic Director

Mike Martinovich / Manager

Howard Lambert / Director of Operations

Greg Lucas / Executive Director, Preservation Hall Foundation

Matt Aguiluz / Studio Engineer/Production Manager

Bruce Barielle/ Audio

Kailee Brooks / Events Manager

Gia Monteleone / Director of Special Events

Dino Gankendorff, Legal Counsel

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