New Orleans Tourism Marketing Corporation: Offline Playlist by 360i
- Location:
New Orleans Tourism Marketing Corporation (NOTMC) has taken Spotify data offline to create a first-of-its-kind music experience that celebrates the musical significance and diversity of New Orleans.
The live concert was curated using Spotify data, bringing listeners from all over the country who share a passion for the music of New Orleans together for a private, live concert at the iconic Preservation Hall. Footage from the concert, which was documented by the legendary rock-and-roll photographer Danny Clinch among others, is being developed into a trailer, Spotify album, and a full-length film to debut in early 2020.
The playlist featured classic New Orleans artists, including Preservation Hall Jazz Band, Jon Batiste and Curren$y, among many other incredible performers. Using data from the Spotify playlist, NOTMC selected an exclusive group of listeners with nothing in common but their love for New Orleans music to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the first-time for this experience. This is the first Spotify playlist to be recreated live, and also developed into a full-length documentary.
Credits
360i
Menno Kluin, Chief Creative Officer
Frank Cartagena, Executive Creative Director
Sam Shepherd, Executive Creative Director
Andrew Hunter, Creative Director
Doug Murray, Creative Director
Christian Napolitano, Associate Copywriter
Taylor Roberts, Associate Art Director
Brian Gartside, Design Director
Sophia DelPlato, Designer
PJ Sibille, Account Director
Scott Daly, EVP Media
Melissa Flaherty, Media Supervisor
Liana Comito, Media Manager
Leslie Brennan, Strategy Director
Scott Slattery, Senior Director Influencer Marketing & PR
Emily Rizzo, Associate Manager Influencer Marketing & PR
Carissa Ranelycke, Head of Integrated Production
Carly Salaman, Executive Producer
Linda Ferrara, Business Affairs
Production
Produced by 11 Days
Shelby Hunter, Executive Producer
Brian C. Miller Richard, Director
Cindy Fertitta, Producer
Natalie Kingston, DP
Pete Slife, Editor
Michelle Morris, Animator
Mix by Carl Mandelbaum at Plush Studios
Color by Kath Raisch at Company 3
Performers:
Preservation Hall Jazz Band
Charlie Gabriel, sax & vocal
Ben Jaffe, bass
Clint Maedgen, sax & vocal
Ronell Johnson, trombone & vocal
Walter Harris, drums
Kyle Roussel, piano & keys
Branden Lewis, trumpet & vocal
Jon Batiste
Mannie Fresh
Boyfriend
Amanda Shaw
Alynda Segarra p/k/a Hurray for the Riff Raff
Irma Thomas
Curren$y
Dirty Dozen Brass Band
Walter Wolfman Washington
Craig Adams
Preservation Hall
Ben Jaffe / Creative Director
Ron Rona / Artistic Director
Mike Martinovich / Manager
Howard Lambert / Director of Operations
Greg Lucas / Executive Director, Preservation Hall Foundation
Matt Aguiluz / Studio Engineer/Production Manager
Bruce Barielle/ Audio
Kailee Brooks / Events Manager
Gia Monteleone / Director of Special Events
Dino Gankendorff, Legal Counsel
