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Mini: Created in a Countryman by 360i

Agency: 360i
Client: Mini
Date: Sep 2018
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Mini USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in a unique and innovative way, Mini USA tapped stop-motion animator Kirsten Lepore of “hi stranger” fame and diorama-duo Nix + Gerber to create short films in the cargo space of the biggest, most adventurous MINI ever built.

Conceived in partnership with Mini USA’s digital advertising agency 360i, the “Created in a Countryman” campaign demonstrates the surprising large amount of cargo space available in the Mini Countryman, which was completely redesigned and reengineered in 2017. The Mini Countryman features sliding and folding rear seats and an adjustable trunk floor, offering 17.6 cubic feet