Agency: 360i
Client: HBO
Date: Jun 2018
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HBO is debuting its first full-scale voice skill with 'Westworld: The Maze,' an immersive gaming skill for fans of the show, leading up to the season finale.

Available on Alexa-enabled devices, 'Westworld: The Maze' brings Westworld’s layered story mapping to voice, where users are led on a three-tiered quest for consciousness.

In the game, users play an unnamed Westworld host and are guided through three 'choose-your-own-adventure' style levels with over 60 storylines and 400 unique game choices riddled with questions about the Westworld universe.

Created in partnership with Kilter Films (the production team behind the show) and advertising agency 360i, 'The Maze' is a premium and immersive Voice experience that leverages the series’ full sound library.

With over two hours of unique gameplay, 'The Maze' is designed to challenge even the viewers that know the show best.


Agency: 360i

Client: HBO