Christopher & Dana Reeve Foundation: Adaptoys by 360i
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In partnership with tech company Axios and the Christopher & Dana Reeve Foundation, 360i has created Adaptoys, which are versions of popular toys that allow people with paralysis to play. Using technology like motion sensors and voice activation, the toys make it easier for those living with paralysis to play with friends and family. A short film that illustrates how some of the toys work features former Rutgers football player Eric LeGrand, who was paralyzed during a game in 2010, and a woman named Donna Lowich who is living with quadriplegia. To make the toys accessible to families nationwide, the Christopher & Dana Reeve Foundation has launched a crowdfunding campaign at adaptoys.org.
Credits
Chief Creative Officer: Pierre Lipton
Group Creative Director: Fabio Seidl
Creative Director: Corel Theuma
Creative Director: James Rogala
VP, Group Account Director: Deborah Korono
Account Supervisor: Maiko Kitagawa
VP, Innovation Technology: Layne Harris
Associate Creative Technologist: Alexis Moses
Senior Innovation Strategist: Fitz Maro
VP, Head of Production: Lucia Grillo
Head of Content Production: Sharon Harte
Senior Content Producer: Lorraine Schaffer
Senior Integrated Producer: Jamie- Leigh Florence
Associate Director of Influencer Marketing: Justin Riviera
Senior Social Publicist: Lauren Minella
Technical Director: Jameson Edwards
Front End Development: James Daly
Quality Assurance Testing: Paulie Srinuan
Technology Company: Axios NYC
Production Company: tinygiant
Post-Production: Fluid
Axios NYC Credits:
Technical Director: David Yepez
Technical Director: Courtland Premo
Tinygiant Credits:
Executive Producer: Veronica Diaferia
Director: Charlie Mysak
Director of Photography: David Vollrath
Producer: Ella Nuortila
Fluid Credits:
Editor: Jim Rubino
Assistant Editor: Dan Nassar
Producer: Meg Hall
Colorist: Shawn King
Audio: David Wolfe
