Date: Aug 2022
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Queens On The Edge is a content-led tourism campaign to promote Western Australia’s South West Edge. Following Bernie, Roz, Sandy, and Lisa as they take a road trip on The South West Edge, the campaign showcases the stunning beaches and landscapes in the WA region in a bid to attract holiday-makers from across Australia.

The campaign was developed by 303 MullenLowe Perth and full-service media agency Mediahub and incorporates a three-part series supported by a social campaign and media partnerships with Nova 100 and Smooth FM.

Credits

Clients:

Australia’s South West – Catrin Allsop, Malcolm Farrell-Mitchell, Annabel Owen and Janice Platt

Destination Perth – Jade Brown, Tracey Cinavas-Prosser

Australia’s Golden Outback- Marcus Falconer, Kelly Leonard

Agency:L303 Mullenlowe and Mediahub

Joint Managing Director- René Migliore

Executive Creative Director- Richard Berney

Planning Director- Smiljka Dimitrijevic

Art Director- Stephen Hansen

Copywriters- Zosia Kilpatrick, Maya Halilovic and Chris Swift

Designers- Andrew Allingham & Madeleine De Pierres

Producer- Jonathan Julius

Business Director- Imogen Prevost

Media Director– Kylie Macey

Media Account Manager- Meg Handley

Media Coordinator- Ben Miller

Production Director and Editor – Dominic Pearce

Co-Director & Stills Photographer – Sam Harris

EP – Grady Habib

Producer – Emilia Jolakoska

DOP – Dave Le May

1st AC – Ben Berkhout

Sound Recordist – Ben O’Hayon

Stylist – Sandy Mitchell

Production Coord – Priscilla Anne Jacob

Vehicle & Driver – Mark Niutta of Kool Kombis

Colourist – Jaemie Manners

Sound Producer – Holly Miller

Sound Design – Lachlan Cooper and Brad Habib

Music Composition – Panda Candy

Music Company : Panda Candy

Composers : Sarangapany / Berney