CNN: 1968 by 2C Creative

Agency: 2C Creative
Client: CNN
Date: May 2018
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To debut its historical docu-series '1968,' CNN called on long-time partner 2C Creative for a powerful promotional campaign. The goal: drive interest and tune-in for the program using an organic, in-camera effects-driven approach for which 2C has become known.

To help execute its creative vision, CNN paired 2C with respected DP Chris Webb for a collaborative, in-camera effects dream team. The imagery had to be as authentic as possible; hence, the in-camera approach. Creatively, each clip is an iconic, yet simple visual capturing a moment in 1968. Whether it was the microphones or burning ballot card, 2C wanted to make these objects as heroic and visually enormous as possible - the impetus for using a periscope lens that enabled Webb to get exceptionally close to each object while still keeping a fairly wide frame of view.

To keep the lighting of the draft card and rolling of the canister as organic and real as possible, 2C used puppeteer rigs requiring significant testing and rig fabrication to hide the human manipulation.


Whit Friese - VP Creative - CNN

Dan Brown - Sr. Director Production - CNN

Sean Houston - Creative Director - CNN

Lara Hurst - Account Director - CNN

Nicole Giles - Sr. Writer/Producer - CNN

Alvaro Morcillo - Sr. Graphic Designer - CNN

Julie Bitton - Sr. Production Manager - CNN

Chris Sloan - Chief Creative Officer - 2C Creative

Nikki Coloma - GM, Senior Director of Operations - 2C Creative

Brian Eloe - Live-Action Director / Creative Director - 2C Creative

Marni Wagner - Creative Director - 2C Creative

Chris Volz - Editor - 2C Creative

Jesus Martinez - Editor - 2C Creative

Pablo Coig - Editor - 2C Creative

Johanser Martinez - Editor - 2C Creative

Dmitri Zavyazkin - Graphic Designer - 2C Creative

Andy Fernandez - Graphic Designer - 2C Creative

Bob Cobb - Executive Producer, Graphics - 2C Creative

Luis Martinez - Design Director - 2C Creative

Ashley Hartford - Technical Operations Manager - 2C Creative

Williams Naranjo - Assistant Editor - 2C Creative

Kelly Lanman - Assistant Editor - 2C Creative

Cesar Haliwa - Audio Engineer - 2C Creative

Christopher Webb - Director of Photography

Russell Katzman - Line Producer

Marco Cousins - Art Director/FX

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Added 20 August 2018
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