Agency: 22squared
Date: Dec 2016
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For the holidays, 22squared has created a special Instagram account called @TheFeedThatFeeds that features pictures of dishes from top chefs in Tampa and Atlanta (cities where the agency is has offices). Every time a viewer "likes" one of the food photos, hungry and homeless individuals will be fed by the restaurant tagged in the photo. For instance, if you like the tacos photo from Verde Taqueria in Georgia, they will donate a meal to families in need. The food will be delivered by 22squared employees to a partner food bank or non-profit organization. In addition, when the feed receives more than 300 "likes," 22squared will make a monetary donation of $1 to Feeding America (up to $2,000). The food drive ends on Dec. 31.