The Drum Awards for Marketing - Entry Deadline

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Agency: 22squared
Date: Oct 2017
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The staff of Tampa, Florida agency 22squared took a hands-on approach to help raise hope, awareness and money after Hurricane Irma ripped through the state.

The agency created fresh outdoor billboards from the remnants of their storm damaged predecessors. The billboards, which look like pieced-together notes, drive to a website created by 22squared, IrmaGivesBack.Org, where people can donate or volunteer through Volunteer Florida, a state-run agency for volunteerism and national service. The campaign is called Irma Gives Back and conveys the idea that through her debris, Irma has a chance to redeem herself and a chance to give back.

22squared partnered with outdoor media vendor, Lamar, to collect the storm-damaged vinyl and create the unique billboards appearing on donated media space in Fort Myers, one of the cities most affected by the hurricane. 22squared employees volunteered their personal time to handcraft the billboards, and the entire initiative, from concept to execution, was created in five days.

Credits

Kevin Botfeld, Executive Creative Director

Garen Boghosian, Associate Creative Director

Luke Sokolewicz, Senior Copywriter

Sarah Suits, Senior Producer

Ryan Srofe, Senior Creative Technologist

Julie Rechlicz, Media Supervisor