Xbox and Lego: Ultimate Unboxing by 215 McCann

Agency: 215 McCann
Clients: Xbox , Lego
Date: Aug 2019
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How do you unbox the biggest Lego box? Surprise one of the of the world’s most famous YouTube toy unboxers, of course. Words can’t describe how amazing it is that Forza Horizon 4 and Lego have come together. But opening a giant box with a full-scale Lego car inside, can. 215 McCann, Xbox, Lego and McLaren worked together to surprise internet kid-celebrity-unboxer, EvanTubeHD, by turning his classic unboxing video into the biggest unboxing video he’s ever done. Inside the box was a full-scale Lego McLaren Senna made of 400,000+ pieces, which was both a huge surprise for Evan and his 6.7 million followers.

EvanTubeHD considers it the ultimate creative-playground meets the ultimate driving-playground with the Forza Horizon 4 Lego Speed Champions Expansion Pack. Roads paved in baseplates. Cities built of plastic. And cars powered by brick power, not horsepower. It’s a new world of imagination that’s waiting to be explored. Forza Horizon 4 Lego Speed Champions is available now, with support from this campaign.

Credits

Campaign title: Driven by Imagination

Brand: Xbox Forza Horizon 4 LEGO Speed Champions

Creative title: Ultimate Unboxing

Client: Microsoft

Client: Microsoft / Xbox

Sr. Director, Integrated Marketing: Taylor Smith

Sr. Marketing Manager, Forza: Jonathan Segall

Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Nichole Geddes

Art Director: Chris Onesto

Copywriter: Frank Fusco

Director of Integrated Production: Mandi Holdorf

Senior Producer: Gabby Gardner

Associate Producer: Jessie Ybarra

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Management Supervisor: Devina Hardatt

Assistant Account Executive: Paige Kane

Head of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Strategist: Christian Stewart

Production Company: Alpen Pictures

Director: Michael Bernstein

Producer: William Cubbon

EP: Christian Heuer

DP: Tom Banks

PD: Lauren Fitzsimmons

Wardrobe Stylist: Michelle Thompson

1st AD: Mark Robinson

Editorial: Cut & Run

Editor: Pete Koob

Executive Producer: Deanne Mehling

Assistant Editor: Stefan Manz

Producer: Cassandra Guardado

Stock Music: APM Music LLC

Audio Mix/Sound Design: Beacon Street

Sound Design/Mix Engineer: Rommel Molina

Mix Assistant: Mike Leone

Senior SD/Mix Producer: Kate Vadnais

Telecine/Color: Apache

Digital Intermediate Colorist: Taylor Black

Color Assistants: Luis Amaya

Apache Producer: Stefanie Schaldenbrand

Apache Executive Producer: LaRue Anderson

VFX/Finish: KEVIN

2D Lead: Robert Murdock

3D Lead: Mike Dalzell

Executive Creative Director: Tim Davies

Executive Producer: Sue Troyan

VFX Producer: Andrew Cowderoy

2D Team

Chris Hunsberger

3D Team

Carl Harders

Matt Longwell

Greg Mawicke

Jessica Ramirez

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