advert-body-3 by 215 McCann
- Location:
Ahead of the Ryder Cup golf tournament in Paris on September 25-30, Workday, an enterprise cloud applications company for finance and human resources, is bringing one of the world’s top golfers on as a caddie of sorts.
Phil Mickelson is serving as a ‘business caddie in a global campaign titled, ‘A Partner Like No Other’ for the company. A 60-second spot, created by 215 McCann, draws a parallel between one of the most well-known partnerships in sports – a golfer and his/her caddie – and Workday, by metaphorically portraying the company as a trusted partner for organizations of all sizes and across all industries.
True to form for a company that lists “fun” as one of its core values, the Workday spot takes a humorous approach to convey its relentless focus on providing customers with the insights and guidance they need to help drive their business forward. The spot portrays Workday golf ambassador, Phil Mickelson, as the ‘business caddie’ for a top executive, played by actor Andy Buckley (The Office). Mickelson walks behind Buckley, clad in a Workday caddie vest, advising the executive and staff on crucial staffing decisions, makes production and financial recommendations, and helps increase the office’s overall efficiency, as well as coffee additive recommendations, office ping-pong strategies and haircut analysis.
The campaign will run across television, OOH, digital, print, and social, and target the US market as well as in UK, Spain, Netherlands, Germany, France, Austria, Switzerland, Denmark, Sweden, Norway, and Japan.
Credits
Client: Workday
Chief Marketing Officer: Christine Cefalo
VP, Brand & Digital: Angela Stark
Senior Director, Creative Services: Gene Bordegaray
Creative Director, Editorial: John Deignan
Senior Advertising Manager: Dena Wang
Agency: 215 McCann
President: Kelly Johnson
Chief Creative Officer: Scott Duchon
Associate Creative Director: Sharon Chow Kaye
Associate Creative Director: Eric Boyd
Director of Integrated Production: Alex Spahr
Executive Producer: Mandi Holdorf
Senior Producer: Rita Ribera Channon
Group Account Director: Julie Sinclair
Management Supervisor: Laura Miley
Business Affairs: Mary Beth Barney
Director of Strategy: Brian Wakabayashi
Strategist: Chelsea Martin
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub, Mercedes Allen-Sarria
Producer: Mala Vasan
Director of Photography: Sebastian Pfaffenbichler
Production Designer: Lester Cohen
Editorial/Finishing: Cut & Run/Jogger SF
Editor: Pete Koob
Executive Producer: Deanne Mehling
Producer: Brady Fiero
Assistant Editor: Lori Arden
Flame Artist: Matt Trivan
Telecine: Company 3
Colorist: Dave Hussey
Executive Producer: Ashley McKim
Producer: Gabriel Wakeman
Music Production: We are Walker
Music Supervisor: Stephanie Pigott
Recording Studio: One Union
Engineer: Eben Carr
Sound Design: One Union
Engineer: Eben Carr