Microsoft and Electronic Arts: Me & Marshawn by 215 McCann

Agency: 215 McCann
Date: Dec 2017
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Marshawn Lynch (aka “Beast Mode”) will go down in the history of American football as one of the best running backs of all time. He retired in 2015 only to re-enter the league to play for his hometown team, the Oakland Raiders.

Marshawn is also a known Xbox gamer. In “Me & Marshawn”, we imagine conversations between Marshawn and his own hand – the one that holds the controller and feels the power of Madden NFL ’18, while Marshawn plays on the world’s most powerful console.

“Me & Marshawn” will air in US broadcast with a focus on NFL programming and in major digital/social channels. Madden NFL ‘18 plays Enhanced on the new Xbox One X, which is available now.


Client: Microsoft – Xbox

Director, Xbox Integrated Marketing: Craig McNary

Senior Manager, Xbox Integrated Marketing: Michael Rivera-Dirks

Senior Product Marketer, Xbox Global Marketing: Jeanie DuMont

Client: Electronic Arts

Sr. Business Development Manager: Rosanne Elkington

Sr. Director of Brand Management: Josh Rabenovets

Global Campaign Manager: Joe Fraler

Global Brand Manager: Jennica Pearson

Art Director: Josh Kline

Producer: Jeff Ostergaard

Lead Cinematic Artist: Chris Warnock

Associate Cinematic Artist: Mark Burd

Creative Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Ezra Paulekas

Senior Copywriter: John Choe

Art Director: Sean Flores

ACD Art Director: Kevin Koller

Director of Integrated Production: Alex Spahr

Agency Producer: Jonathan Matthews

Business Director: Peter Goldstein

Account Director: Drew Porter

Account Supervisor: Devina Hardatt

Account Executive: Armando Melendez

Strategy Director: Cassidy Wilber

Senior Strategist: Ryan Ouyoumjian

Live Action Production: duffy/williams

Directed by Shadd Williams & Michael Duffy

Produced by Shadd Williams

Director of Photography: Michael Duffy

Production Design: Sterling Storm

Editorial: Cabin Editing Company

Editor: Randy Baublis

Producer: Michelle Dorsch

VFX Artist: Verdi Sevenhuysen

Managing Partner: Carr Schilling

Audio: One Union Recording

Engineer: Joaby Deal

Producer: Lauren Mask

Finishing – Emerson Digital

Flame Artist: Mark Emerson

Sound Design & Mix: Mission Film and Digital

Colorist: Ayumi Ashley

Producer: Nick Castillo