Date: Jun 2021
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The Mayor of London’s office has revealed a film to promote the city's role as host city for the UEFA Euro 2020 football finals, that was delayed last year due to Covid.

The 'This is London' launches shortly before the tournament kicks off on 11 June, and is part of a wider UEFA Euro 2020 campaign by The Mayor of London’s office to help reconnect Londoners with the city that they love; making them feel positive about the future of London by celebrating the city’s core values, such as openness, diversity and resilience.

The film will be screened on outdoor digital billboards across the capital, in Fan Zones, on social media and on various football websites.


Advertiser Brand : The Mayor of London’s Office

Client Name : Christian Edwards, Senior Marketing & Campaigns Officer/Mayor of London’s office

Creative Agency : 20ten

Creative Director : Dan Bacon, 20ten

Strategy Director : Louise Odquier, 20ten

Media & Partnerships Director : Rakesh Dhall, 20ten

Account Manager : Megan Gervais

Director : Cleo Samoles-Little

Production Company : Unit 9

Editors : 20ten

Post Production : Unit 9/20ten

Artists : Seema Jaswal, Mo Omar, Charlotte Lynch and Mayor of London Sadiq Khan

Media Planning/Buying : Wavemaker