The Drum Awards for Marketing - Extended Deadline

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Date: Jan 2022
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Moneybox, an app helping people save and invest their money, has teamed up with agency partner 20something to develop its ‘Moneybox Stories’ campaign.

Shot by Jennifer Sheridan, at Park Village, the campaign will compromise of three spots. Across the trio of films viewers meet a cat named Wayne, a chintzy second-hand armchair, and an Aztec travel bag (waiting diligently in an airing cupboard for the global-galivanting of its owners’ retirement to begin.)

The ads were developed to convey the notion of financial progress and reward which can be enjoyed when people commit early and invest in their future.