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Kees Kruythoff

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Sir Martin Sorrell

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McGuigan Wines: No Dramas by 20Something

Date: Aug 2020
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After appointing 20something as its European agency of record earlier in the year, McGuigan Wines has unveiled a suite of idents to launch the brand’s new creative platform 'No dramas, bring a McGuigan.'

In the first campaign for the platform, written and produced by a 20something and Kode collaboration, viewers are plunged deep into a series of dramatic 'trailer-like' films. The films themselves play on the tropes of classic British Drama TV shows, across a variety of sub-genres – thriller, disaster, espionage, scandal, law and crime, only to later reveal themselves as innocuous and drama-free scenarios, featuring people innocently enjoying a delicious glass of McGuigan.

It’s a new working relationship for all involved, with an ambition to be much more integrated and collaborative at its core.


Clients – Ben Turner, James Cheape – Australian Vintage Ltd.

Creative – 20something

Production – Kode Media

Director – Laurence Dunmore – Kode Media

Executive Producer – Jack Goodwin – Kode Media

Edit - Julian Tranquille – Cut & Run

Sound - Joe Wilkinson – String & Tins

Composer - James O’Connell – Rebel

Colour - Jason Wallis – ETC

2D VFX Lead: Chrys Aldred – nineteentwenty

2D Artists: Peter Phillips, Jamie Stitson, Rod Norman – nineteentwenty

VFX Producer: Emma Shuter – nineteentwenty