Ford: Lane-Keeping Bed by 1stAveMachine & GTB

The ‘Lane-Keeping Bed’ is a unique bed designed to help aid restful sleep inspired by Ford’s Lane-Keeping Aid technology found in most Ford vehicles.

Created by 1stAveMachine’s Espadaysantacruz with Ford agency GTB, it’s the next innovative and exclusive design by Espadaysantacruz, the directing and product design collective, in the pan-European ‘Interventions’ campaign. The series of innovations help solve real life problems through innovations inspired by Ford technology. The films will be played out online and social media across Europe.

According to sleep experts, we make between 12 and 20 positional changes during the course of the night, and unsurprisingly sleep deprivation is major problem in today’s modern life – and relationships. The Lane-Keeping bed uses motion control apparatus, a revolving mattress and pressure sensors to shift sleeping partners who roll out of position during the night, and invade their bedfellow’s space, back into their original position. The mattress automatically revolves to centre the errant sleeper, therefore aiding a restful sleep.

Available in most Ford vehicles, Lane-Keeping Aid monitors the road markings ahead and actively supports the driver to safely guide the vehicle back into the correct lane by “nudging” the steering wheel in the correct direction; this complements other camera-based systems that help drivers avoid inadvertently straying out of their lane.