California Milk Processor Board: got milk?: Tasty Little Truths by 1stAveMachine & Gallegos United

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Production company 1stAveMachine worked together with agency of record Gallegos United and the California Milk Processor Board (got milk?) to create a campaign of character-driven and clay-animation videos, utilizing humor to show the positive impacts of drinking milk.


Client: California Milk Processor Board (got milk?)

Executive Director: Steve James

Advertising Agency: Gallegos United

President / Chief Creative Officer: Harvey Marco

President / Chief Strategy & Engagement Officer: Andrew Delbridge

Executive Creative Director: Dino Spadavecchia

Creative Director: Sharon Cleary

ACD / Art Director: Aaron Onsurez

ACD / Copywriter: Jeb Quaid

AD / Type Designer: Arthur Amiune

Head of Production: Harry Lowell

Senior Producer: Valeria Maldini

Group Account Director: James Kulp

Account Supervisor: Carol Carlos

Director of Communications Planning: Angel Xie

Director of Strategy: Catarina Goncalves

Social Media Director: Aldo Chuc

Production Company: 1stAveMachine

Partner/Executive Producer: Sam Penfield

Executive Producer: Peter Repplier

Executive Producer: Michaela McKee

Head of Production: Christos Mountzouros

Post Producer: Malu Rodriguez

Service Production Company: Tronco

Executive Producer: Leticia Christoph

Director: Mab Bergara & Becho Lo Bianco

Line Producers: Mercedes Serrano & Valeria Gigli

Assistant Director: Victoria Ripoll & Rafael D’Andrea

Studio Involved: Can Can Club

Pitch Creative: Sole Torres, Flora Camilleri, Belen

Design Team:

Character Design: Mab & Martín Santos

Background Design: Juan Barabani

Types Design: GanzToll

Storyboard Artist: Iván Lublinsky

Shooting Production Team:

Production Chief: Gabriela Robles

Assistant Producer: Susi Mota

Assistant Director: Victoria Ripoll & Rafael D’Andrea

Stop Motion Animators: Mab & Becho

Stop Motion Animation Assistant: Hernan Bruno

Stop Motion Animation Assistant: Yarupa

Accommodation Set: Julia Conde

Director of Photography: Sergio Pineyro

Electric: Lautaro Isern

Prop Manager & Grip: Sebastian Hojnade

Character & Modeler: Maximiliano Canosa

Art: Leonor Garcia Versillo

Puppets Construction Lead: Maximiliano Canosa

Set Construction Lead: Leonor Garcia Versillo

Character & Backgrounds Construction Team: Maximiliano Canosa, Porchi, Veronica Arcadi, Natalia Lopez, María Zambolli, Natalia Aguilar, Julieta Lavalle, Juan del Prado,

Florencia Colo, Hernan Bruno, Julia Iacono, Elian Pittaro, Nini, Analía Rodriguez, Sebastian Hojnade, & Elian Formula

Editorial & Post Production Team:

Editor: Marcelo Gottifredi

Post Production Coordinator: Valeria Gigli

Digital Composition Lead: Marcos Pezzani

Digital Composition Team: Rodrigo Vivas, Juan Ignacio Lamonaco, & Joaquin García

Music and Sound Design: Papa Music & Papa Post

Color Grading: Anahí Piccinin

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