Postmates: We Get It by 180LA
- Location:
Postmates has launched its first ever 360-degree brand campaign. The 'We Get It' campaign by creative agency-of-record 180LA, explores how on-demand 'anything' is becoming a way of life for many, with irreverent headlines inspired by its customers' on-demand habits.
One of the campaign ads, 'When you want to ironically toast the country that secretly controls ours. Vodka, we get it,' was inspired by the fact that Angelenos order vodka almost twice as much as any other liquor - and in 2017, they did so with high frequency at some interesting points in the national political discourse, including a 28% increase the day that Robert Mueller indicted Michael Flynn.
The 'We Get It' campaign is a data-driven campaign that capitalizes on consumer preferences and contextual relevance with over 50 bespoke OOH installations around Los Angeles, marrying media and creative with local messaging that speaks directly to time-pressed locals. It brings to life Postmates' on-demand offering - with a nod to the app's growing place in the lives of LA's traffic-constrained locals. The campaign is national via digital and podcast extensions.
Credits
Client:
Abby Lunardini - SVP Brand Marketing & Communications - Postmates
Lizz Niemeyer - Director of Brand Marketing - Postmates
Madeleine Englis - Content and Video Production - Postmates
Robert Maebert - Brand Design Lead - Postmates
Agency: 180LA
Eduardo Marques - Executive Creative Director180LA
Mike Bokman - Creative Director - 180LA
Jason Rappaport - Creative Director - 180LA
Josh Hacohen - Senior Copywriter - 180LA
Karine Grigorian - Senior Art Director - 180LA
Rance Randle - Senior Art Director - 180LA
Scott Fish - Copywriter - 180LA
Vicky Mo - Art Director - 180LA
Sarah Romanoff - Art Director - 180LA
Marisa Milisic - Copywriter - 180LA
Ting Teng - Designer - 180LA
Tim Galvan - Studio Artist - 180LA
Keith Turner - Studio Artist - 180LA
Chad Leeper - Studio Artist - 180LA
Duco Muller - Creative Operations Director - 180LA
Casey Henricks - Print Producer - 180LA
Natasha Wellesley - Head of Integrated Production - 180LA
Brian Jarmon - Integrated Production Lead - 180LA
Jason Lau - Art and Content Producer - 180LA
Rudy Perez - Animation/Developer - 180LA
Brenda Aguilar Schneider - Brand Director - 180LA
Rebecca Bowman - Associate Brand Director - 180LA
Marissa Mackel - Brand Coordinator - 180LA
Cecelia Girr - Strategist - 180LA
Loretta Zolliecoffer - Director of Business Affairs - 180LA
Ann Shelton - Business Affairs Manager - 180LA
Media Agency Partner: MBMG
