Agency: 180LA
Client: Postmates
Date: Jan 2018
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Postmates has launched its first ever 360-degree brand campaign. The 'We Get It' campaign by creative agency-of-record 180LA, explores how on-demand 'anything' is becoming a way of life for many, with irreverent headlines inspired by its customers' on-demand habits.

One of the campaign ads, 'When you want to ironically toast the country that secretly controls ours. Vodka, we get it,' was inspired by the fact that Angelenos order vodka almost twice as much as any other liquor - and in 2017, they did so with high frequency at some interesting points in the national political discourse, including a 28% increase the day that Robert Mueller indicted Michael Flynn.

The 'We Get It' campaign is a data-driven campaign that capitalizes on consumer preferences and contextual relevance with over 50 bespoke OOH installations around Los Angeles, marrying media and creative with local messaging that speaks directly to time-pressed locals. It brings to life Postmates' on-demand offering - with a nod to the app's growing place in the lives of LA's traffic-constrained locals. The campaign is national via digital and podcast extensions.



Abby Lunardini - SVP Brand Marketing & Communications - Postmates

Lizz Niemeyer - Director of Brand Marketing - Postmates

Madeleine Englis - Content and Video Production - Postmates

Robert Maebert - Brand Design Lead - Postmates

Agency: 180LA

Eduardo Marques - Executive Creative Director180LA

Mike Bokman - Creative Director - 180LA

Jason Rappaport - Creative Director - 180LA

Josh Hacohen - Senior Copywriter - 180LA

Karine Grigorian - Senior Art Director - 180LA

Rance Randle - Senior Art Director - 180LA

Scott Fish - Copywriter - 180LA

Vicky Mo - Art Director - 180LA

Sarah Romanoff - Art Director - 180LA

Marisa Milisic - Copywriter - 180LA

Ting Teng - Designer - 180LA

Tim Galvan - Studio Artist - 180LA

Keith Turner - Studio Artist - 180LA

Chad Leeper - Studio Artist - 180LA

Duco Muller - Creative Operations Director - 180LA

Casey Henricks - Print Producer - 180LA

Natasha Wellesley - Head of Integrated Production - 180LA

Brian Jarmon - Integrated Production Lead - 180LA

Jason Lau - Art and Content Producer - 180LA

Rudy Perez - Animation/Developer - 180LA

Brenda Aguilar Schneider - Brand Director - 180LA

Rebecca Bowman - Associate Brand Director - 180LA

Marissa Mackel - Brand Coordinator - 180LA

Cecelia Girr - Strategist - 180LA

Loretta Zolliecoffer - Director of Business Affairs - 180LA

Ann Shelton - Business Affairs Manager - 180LA

Media Agency Partner: MBMG