The geothermal industry is pulling together to launch its first awareness campaign through the Geothermal Exchange Organization (GEO), a nonprofit trade association promoting the manufacture, design, and installation of geothermal heating and cooling systems, and it’s using real climate change deniers to sell it.
The campaign’s message is, no matter where you stand on climate change and the environment, we can all agree on geothermal energy, even if the reasons are completely different.
At the centerpiece of the ‘Energy We Can All Agree On’ campaign are a series of videos in which a left-leaning environmentalist and self-proclaimed geothermal spokesperson, Eric Caspian-Johnson Garcia-Marquez (actor Eric Satterberg), heads to America’s heartland and speaks with real climate change skeptics about the benefits of using geothermal energy to heat and cool their homes, encouraging them to consider the green alternative.
What at first appears to be a green energy spoof turns into a series of honest conversations about geothermal energy. Most interviewees are unmoved by his environmental arguments, until he shows them how much money they've wasted over the years by using fossil fuels over geothermal. Even though the conversations don’t fundamentally change either party’s environmental beliefs, the videos reveal that both sides can agree on the benefits of geothermal, including cost savings, the fact that it’s 100% renewable, the consistent comfort and the independence from fossil fuels.
Client: Geothermal Exchange Organization
Agency Location: Playa Vista, Calif.
Chief Creative Officer: Al Moseley
Creative Directors: Brian Farkas, Tylynne McCauley
Sr. Copywriter: Will Sands
Sr. Art Director: Robison Mattei
Sr. Producer: Dave Lambert
Designer: Rachael Morello, Bory Chung
Account Director: Rebecca Bowman
Strategy Director: Maggie Speciale
Social Strategist: Lauren Murphy
Photographer: Rich Saal
Production Company: The Bear
Director: Ben Steinbauer
Producer: Janice Woods
Producer: Greta Kovach
Editorial Company: 180LA
Editor: Joe Schiffer
Audio Record & Mix: Therapy Studios
Color Grade & Online: Therapy Studios
Producer: Margaret Ward
Enertech Global, LLC.
CEO: Steve Smith
Marketing Director: Mallory Fohne
Senior Content Creator: Bryson Buehrer
CEO: Todd Graf
Marketing Director: Scott Stayton
WaterFurnace Renewable Energy, Inc.
CEO: John Thomas
VP of Sales & Marketing: Bruce Cole
Marketing Director: Tim Litton
Geothermal Exchange Organization:
President & CEO: Doug Dougherty
Chief Operating Officer: Ryan Dougherty