The Drum Awards Festival - Extended Deadline

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Date: Dec 2021
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Burger King has chipped into the Ronald McDonald Houses Foundation, a charitable foundation supporting children with illnesses, by encouraging sales of its rival’s fries – for which McDonald’s is donating one Polish Zloty from every serving sold.

Offering participants a free Whopper Junior as an incentive, the pan-fast food promotion sees McDonald’s host a McHappy Day charity event on Saturday December 11 when the nationwide promotion goes live.

In aid of its rival, Burger King has chosen to support the event by offering a free burger to any customer who presents a McDonald’s receipt at any Polish restaurant during the event.

Devised by agency 180heartbeats + JUNG v MATT, the altruistic campaign follows an ‘Order from McDonald’s’ call by the burger giant intended to encourage diners to dine at its competitor’s restaurants to kickstart the leisure industry.